Phil Arrata has focused on the design and implementation of transformation strategies to drive organizational growth and efficiency. As the CEO of Mountain Equipment Co-op, he is focused on building strategies and plans that are both results and people-oriented. He has a unique combination of strategy experience with Deloitte and McKinsey & Co., and operating experience with Best Buy Canada. Phil is a member of the Board of BC Women’s Hospital & Health Foundation Board. Phil enjoys an active lifestyle and enjoys running, cycling and traveling with his wife and two children.