Mi Zhou
Selected publications
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Yi, C., Jiang, Z. and Zhou, M., Investigating the Effects of Product Popularity and Time Restriction: The Moderating Role of Consumers’ Goal Specificity. Accepted at Production and Operations Management.
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Wang, W., Zhou, M., Li, B. and Zhuang, H., Predicting Instructor Performance in Online Education: An Interpretable Hierarchical Transformer with Contextual Attention. Conditionally accepted at Information Systems Research.
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Zhou, Mi, George H. Chen, Pedro Ferreira, and Michael D. Smith. (2021). Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware. Journal of Marketing Research, 58(6), 1079-1100.
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Zhou, Mi, Dan Geng, Vibhanshu Abhishek, and Beibei Li. (2020). When the Bank Comes to You: Branch Network and Customer Omnichannel Banking Behavior. Information Systems Research, 31(1), 176-197.