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JoAndrea (Joey) Hoegg

JoAndrea (Joey) Hoegg

JoAndrea (Joey) Hoegg

BA, BEd (UBC), PhD (Florida)
Associate Professor, Marketing and Behavioural Science Division
Alumni Professorship in Marketing

Selected publications

  • Habib, Rishad, Katherine White, and JoAndrea Hoegg (2021). Everybody Thinks We Should but Nobody Does: How Combined Injunctive and Descriptive Norms Motivate Organ Donor Registration. Journal of Consumer Psychology, forthcoming.
  • Mookerjee, Sid, Yann Cornil, and JoAndrea Hoegg (2020). From Waste to Taste: How “Ugly” Labels Can Increase Purchase of Unattractive Produce. Journal of Marketing, forthcoming.
  • Schlager, Tobias, Emanuel de Bellis, and JoAndrea Hoegg (2020). How and When Weather Boosts Consumer Product Valuation. Journal of the Academy of Marketing Science, 48, 695-711.
  • Henkel, Alex P., Johannes Boegershausen, JoAndrea Hoegg, Karl Aquino, and Jos Lemmink (2018). Discounting Humanity: When Consumers are Price Conscious Employees Appear Less Human. Journal of Consumer Psychology, 28 (April), 272-292.
  • Dunn, Lea and JoAndrea Hoegg (2014). The Influence of Fear on Emotional Brand AttachmentJournal of Consumer Research, 41 (June), 152-168.

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