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JoAndrea (Joey) Hoegg

JoAndrea (Joey) Hoegg

JoAndrea (Joey) Hoegg

BA, BEd (UBC), PhD (Florida)
Senior Associate Dean, Students
Associate Professor, Marketing and Behavioural Science Division
Alumni Professorship in Marketing

Selected publications

  • Habib, Rishad, Katherine White, and JoAndrea Hoegg (2021). Everybody Thinks We Should but Nobody Does: How Combined Injunctive and Descriptive Norms Motivate Organ Donor Registration. Journal of Consumer Psychology, forthcoming.
  • Mookerjee, Sid, Yann Cornil, and JoAndrea Hoegg (2020). From Waste to Taste: How “Ugly” Labels Can Increase Purchase of Unattractive Produce. Journal of Marketing, forthcoming.
  • Schlager, Tobias, Emanuel de Bellis, and JoAndrea Hoegg (2020). How and When Weather Boosts Consumer Product Valuation. Journal of the Academy of Marketing Science, 48, 695-711.
  • Henkel, Alex P., Johannes Boegershausen, JoAndrea Hoegg, Karl Aquino, and Jos Lemmink (2018). Discounting Humanity: When Consumers are Price Conscious Employees Appear Less Human. Journal of Consumer Psychology, 28 (April), 272-292.
  • Dunn, Lea and JoAndrea Hoegg (2014). The Influence of Fear on Emotional Brand AttachmentJournal of Consumer Research, 41 (June), 152-168.

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