James has over 18 years of experience in marketing focusing on digital marketing and eCommerce. He was an eCommerce entrepreneur for over 12 years which had an incredible run.
He pivoted into leadership-career positions as Head of Marketing at a sunglasses brand under EssilorLuxottica, led marketing at a leading Asian food CPG company in Canada, managed home insurance marketing at BCAA, and led DTC eCommerce at Vega (a Danone brand).
He likes flying quad-line revolution kites and driving on long stretches of well-paved curvy roads in naturally-aspirated cars with his navigator while listening to vocal EDM. Mentoring aspiring marketing professionals is something James cares deeply about.