David Hardisty
Selected publications
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Hardisty, D. J., & Weber, E. U. (forthcoming). Impatience and savoring versus dread: Asymmetries in anticipation explain consumer time preferences for positive versus negative events. Journal of Consumer Psychology.
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Molouki, S., Hardisty, D. J., & Caruso, E. M. (2019). The Sign Effect in Past and Future Discounting. Psychological Science, 30(12), 1674-1695.
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Hardisty, D. J., Beall, A., Lobowski, R., Petsonk, A., & Romero, R. (2019). A carbon price by another name may seem sweeter: Consumers prefer upstream offsets to downstream taxes. Journal of Environmental Psychology, 66, 101342.
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Allard, T., Hardisty, D. J., & Griffin, D. (2019). When "More" seems like less: Differential Price Framing Increases the Choice Share of Higher-priced Options. Journal of Marketing Research, 56(5), 826-841.
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White, K., Habib, R., & Hardisty, D. J. (2019). How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework. Journal of Marketing, 83(3), 22-49.
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Hardisty, D. J., & Pfeffer, J. (2017). Intertemporal uncertainty avoidance: When the future is uncertain, people prefer the present, and when the present is uncertain, people prefer the future. Management Science, 63, 519-527.