Meet David Hardisty
BA (Stanford), MA (Université Paris Descartes), PhD (Columbia)
Assistant Professor, Marketing and Behavioural Science Division
Selected publications
- Allard, T., Hardisty, D. J., & Griffin, D. (in press). When "More" seems like less: Differential Price Framing Increases the Choice Share of Higher-priced Options. Journal of Marketing Research.
- Cornil, Y., Hardisty, D. J., & Bart, Y. (2019). Easy, breezy, risky: Lay investors fail to diversify because correlated assets feel more fluent and less risky. Organizational Behavior and Human Decision Processes, 153, 103-117.
- White, K., Habib, R., & Hardisty, D. J. (2019). The Elusive Green Consumer. Harvard Business Review.
- White, K., Habib, R., & Hardisty, D. J. (2019). How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework. Journal of Marketing, 83(3), 22-49.
- Read, D., Olivola, C. Y., & Hardisty, D. J. (2017). The Value of Nothing: Asymmetric Attention to Opportunity Costs Drives Intertemporal Decision Making. Management Science, 63, 4277-4297.
- Hardisty, D. J., & Pfeffer, J. (2017). Intertemporal uncertainty avoidance: When the future is uncertain, people prefer the present, and when the present is uncertain, people prefer the future. Management Science, 63, 519-527.