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Darren Mahaffy

Darren Mahaffy

Darren Mahaffy

Hons BBA (Wilfrid Laurier)
Adjunct Professor, Marketing and Behavioural Science Division

Darren has over 25 years’ experience in business leadership, strategy and marketing, focused in the consumer packaged goods space. Currently, he is the General Manager for Optimi Nutraceutical Corp, a Vancouver-based wellness company delivering functional mushrooms to consumers across North America. He is responsible for all aspects of go-to-market programs including business development, marketing, innovation and logistics. Through his marketing leadership he has built brands at major health and beauty companies like Procter & Gamble and Gillette along with food businesses such as Tropicana, Campbells and Weston Foods. For the last 10 years he has leveraged his strategy and communication expertise to build smaller brands in the natural and organic food sectors with Nature’s Path Organic Foods and Silver Hills Bakery. Darren’s expertise spans across business strategy, consumer communication excellence, business development, market research, marketing performance measurement and people development.

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