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Darren Dahl

Darren Dahl

Darren Dahl

BCom (Alberta), PhD (UBC)
Innovate BC Professor
Professor, Marketing and Behavioural Science Division

Selected publications

  • Ordabayeva, Nailya, Lisa Cavanaugh, and Darren W. Dahl “The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands”, Journal of Marketing, (forthcoming).
  • Xu, Lidan, Ravi Mehta, and Darren W. Dahl “Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior”, Journal of Marketing, (forthcoming).
  • Ali, Oguz, Darren W. Dahl, Christoph Fuchs, and Martin Schreier (2021) “The Signal Value of Crowdfunded Products”, Journal of Marketing Research, 58(4), 644-661.
  • Herzog, Walter, Johannes Hattula, and Darren W. Dahl (2021) “Marketers Project Their Personal Preferences onto Consumers: Overcoming the Threat of Egocentric Decision Making”, Journal of Marketing Research, 58(3), 456-475.
  • Hofstetter, Reto, Darren W. Dahl, Suleiman Aryobsei, and Andreas Herrmann (2021) “Constraining Ideas: How Seeing Ideas of Others Harms Creativity in Open Innovation”, Journal of Marketing Research, 58(1), 95-114.

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