Bicheng Yang

Bicheng Yang

Meet Bicheng Yang

BA (Nankai University), MA (Duke University), PhD (Washington University in St. Louis)
Assistant Professor, Marketing and Behavioral Science Division

Selected publications

  • Yang, Bicheng, Tat Y. Chan and Raphael Thomadsen, “A Salesforce-driven Model of Consumer Choice”, Marketing Science, Forthcoming
  • Jiang, Baojun and Bicheng Yang, “Quality and Pricing Decisions in a Market with Consumer Information Sharing”, Management Science 65(1):272-285.

Links and other information