Baek Jung Kim


Baek Jung Kim

BA (Korea University), MA (Duke University),
PhD (New York University)
Assistant Professor, Marketing and Behavioral Science Division

Selected publications

  • Baek Jung Kim, Vishal Singh and Russell S. Winer, 2017, "The Pareto Rule for Frequently Purchased Packaged Goods: An Empirical Generalization", Marketing Letters, 28(4), 491-507.

Links and other information