Baek Jung Kim

Meet Baek Jung Kim

BA (Korea University), MA (Duke University),

PhD (New York University)

Assistant Professor, Marketing and Behavioral Science Division

Selected publications

Baek Jung Kim, Vishal Singh and Russell S. Winer, 2017, "The Pareto Rule for Frequently Purchased Packaged Goods: An Empirical Generalization", Marketing Letters, 28(4), 491-507.

Links and other information

Contact Information

Office Henry Angus 568
Tel +1 604. 827.0414
Email baekjung.kim@sauder.ubc.ca

Research interests

Substantive: New Technology/Product Adoption, Peer/Network Effects, Public Policy.
Methodological: Causal Inference, Structural Models, Applied Econometrics.

Courses taught in 2019-2020

Marketing Analysis (BCom)