Executive Education

Influencing Behavioural Change for the Public Good

How do you encourage people to take on some personal pain for the betterment of society?

Many public sector initiatives are based on the assumption that people behave in rational ways. However, this is often not the case—with the result that these initiatives can be rendered ineffective. Drawing on insights from the behavioural sciences, this course identifies key levers for changing behaviours for the public good.

You will learn how to use behaviourally-informed strategies and tools to influence social attitudes and actions and how to leverage evidence-based behavioural insights to increase the effectiveness of public policies, programs and interventions.

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