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Tiffany Luu | A day in the life of a UBC Sauder Co-op student

Tiffany Luu | A day in the life of a UBC Sauder Co-op student
Posted 2022-07-21
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Fourth-year UBC Bachelor of Commerce student Tiffany Luu offers a look inside her day as a Co-op student for Save-On-Foods, from chats with colleagues in the cafeteria, to her cake-centric capstone project.

Since January, I’ve been working at the corporate office of Save-On-Foods, a chain of supermarkets across Western Canada. I work closely with the Brand Team within the Marketing Department to plan and execute various marketing campaigns for Save-On-Foods. I’m in the final year of my program and I’m specializing in marketing, so this role is a perfect fit for my interests.

Come along as I take you through what a day in my life looks like.

Save-On-Foods’ head office in Langley, B.C.
Save-On-Foods’ head office in Langley, B.C.

 

5:15 a.m.

I wake up and get ready for the day. I’m always careful not to miss the bus!

6:00 a.m. to 7:30 a.m.  

I commute to the head office in Langley, B.C. I use this time to listen to podcasts or close my eyes, play some music, and daydream.

We have a hybrid work arrangement, so I go into the office two or three days a week. Even though it takes me a while to get there, working in-office has its perks because I get to see and interact more closely with my teammates.

My morning walks to the office.
My morning walks to the office.

 

7:30 a.m.

I arrive at the office. I grab some breakfast in the cafeteria. My colleagues and I chat for a bit about our weekends.

The welcoming entrance that greets me each day
The welcoming entrance that greets me each day.

 

8:00 a.m.

I check emails and go through my to-do list for the day.

9:30 a.m.

My first meeting of the day. I meet with my team members to go over the first proofing of the creative assets for a local marketing campaign.

My corner in the Save-On-Foods office.
My corner in the Save-On-Foods office.

 

10:00 a.m.

I have my weekly 1 on 1 check-in with my manager. During these check-ins, we chat about all sorts of things, from my daily work to career advice. My supervisor, Grant, is extremely kind and understanding. He helps me a lot in planning and executing the capstone campaign of my co-op term: the Cake Campaign.

11:00 a.m.

I meet with the social media agency for Save-On-Foods to share the creative brief for my campaign. This is a chance to apply my COMM 468 knowledge on how to write a brief – thank you UBC Sessional Lecturer Jenny Dickson!

An example of one of the social media posts I executed for the Cake Campaign via working with the social media agency and internal team members.
An example of one of the social media posts I executed for the Cake Campaign via working with the social media agency and internal team members.

 

12:00 p.m.

It is lunch time! I enjoy exploring different menu items in our company cafeteria. My go-to for today is the Chicken Quesadilla dish.

The Chicken Quesadilla dish from the Save-On-Foods cafeteria.
The Chicken Quesadilla dish from the Save-On-Foods cafeteria.

 

1:00 p.m.

I have a meeting with the Project Local Team. Our teammates usually share more on what we are doing in the markets for local initiatives for Save-On-Foods. If you go inside a Save-On-Foods store and see a coupon offer, this promotion is most likely something our team is working on!

2:00 p.m.

There are fewer meetings later in the day. I use this time to work on my projects. Today, I am working on a presentation to be delivered to the Merchandising Team regarding the progress of my term capstone campaign.

It’s hard to believe I’ll only be wearing this name tag for a few more weeks.
It’s hard to believe I’ll only be wearing this name tag for a few more weeks.

 

4:15 p.m.

I start to head home around this time. It’s time to start thinking about what I’ll make for dinner!

I’ve always been curious about what it would be like to work at a company like Save-On-Foods. This Co-op term has allowed me to do marketing for services and products that are so relevant to my day-to-day life.

I’ve also learned a ton about marketing through a real-world application lens. My capstone Cake Campaign project showed me the overall beginning-to-end marketing campaign process from ideation to execution. I also learned how to collaborate cross-functionally (both with internal team members and external agencies) to make the campaign come to life. Perhaps what I value most are the relationships I’ve been able to build with people from different teams and departments at Save-On-Foods during my work term.

I am grateful for my journey in the Co-op program and the four different Co-op work terms I’ve been lucky enough to experience. I appreciate the support I’ve received from the coaches at the Hari B. Varshney Business Career Center and the UBC Sauder Co-op Team. Special thanks to Jasmine Bassi, Co-op Manager, for helping me with the interview and decision-making process.

Thank you for spending the day with me!