Sauder student Florence Leung garners finalist status in national business plan and advertising competitions


VANCOUVER, BC – Sauder School of Business student Florence Leung has been selected as a finalist in the IBK Capital – Ivey Business Plan Competition, with a chance to win a grand prize of $25,000. Leung’s business plan name, PeerFX, has been developed with team members Robert Dunlop, Grant Ringham, Parham Yaghoobi and Lewis Zimmerman. The innovative business idea enables peers to exchange currencies instead of going to a bank.

With a total of $40,000 in cash prizes, the competition is organized solely by students and designed to promote entrepreneurship at Canadian business schools. This year’s competition is taking place in London, Ontario on March 30th and 31st.

If successful at the competition, Leung could go on to represent Canada at the Global MOOT Business Plan Competition – the world’s largest student business plan event held annually at the University of Texas.

The competition offers students the opportunity to compete and network with other entrepreneurs from across the country. It also offers the judges – from some of Canada’s top venture capital firms – the chance to be involved in shaping some of Canada’s future entrepreneurs.

In addition to her business plan achievements, Leung recently represented the business faculty and UBC at the “Canada’s Next Top Ad Exec” competition, hosted by the DeGroote School of Business, in partnership with Mitsubishi.

The March 19 event saw business students from across Canada creating comprehensive experiential marketing campaigns for the 2008 Mitsubishi Lancer. Leung beat out over 150 other ad campaigns to garner the top-10 nod from the advertising competition.

Leung’s participation also garnered recent coverage in the University of British Columbia’s Ubyssey newspaper, at