Sauder School of Business BCom students take top honours at international marketing competition


Vancouver - A team of Sauder School of Business fourth year BCom students captured first place at the 23rd annual Manitoba International Marketing Competition. The team of Jeff Broomhall, Vincent Tong, Ted Chiang, and Candace Cho, and coached by Professor Darren Dahl, won over a field of 16 other international team.

International teams included Mexico, Germany, Switzerland and the United States, while Canadian representation came from UBC, Dalhousie, the Asper School, the University of Winnipeg, McMaster University, Queens University, the University of Ottawa, the University of Saskatchewan and Simon Fraser University.

Second place went to the Mexican team from Universidad Bonaterra in Aguascalientes, while the team from Dalhousie University took third-place honours.

The Manitoba International Marketing Competition (MIMC) is organized by I. H. Asper School of Business students at the University of Manitoba in Winnipeg, Manitoba, Canada. MIMC involves ten online simulation decisions, which are submitted from October to January. The Competition culminates when participating teams gather in Winnipeg to make presentations and have their marketing strategies judged by panels of academic and corporate judges. During this weekend, the winning school is decided and announced. More information on the competition can be found at