In the News | Fast Company finds slacktivism is real


Fast Company interviews Brian Wong, Sauder BCom alumnus and founder of Kiip, about his next steps in revolutionizing the mobile advertising industry.

Founded in 2010, Kiip (pronounced “keep”) is a mobile app rewards network that enables brands and companies to provide consumers with real world rewards for virtual achievements. The company just announced that their customers can now target their rewards according to time, location and user demographics.

Imagine a brand like Vitamin Water, for example, offering rewards in a fitness app between 7-9 a.m. on weekdays in Manhattan, says Wong. "That reward will now be for people who are working out and literally have sweat dripping off their faces," he explains.