MBA grads profiled in FT for product invented at Sauder

A group of three UBC MBA grads are the focus of a profile in the Financial Timestoday for a company they developed in the class Technology Entrepreneurship – a unique course offered by Sauder's Robert H. Lee Graduate School, which teams up business and engineering students to create new high-tech products.

MBAs from the class of 2007, Dan Eisenhardt, Darcy Hughes and Fraser Hall, and UBC engineering grad Hamid Abdollahi continued working together after UBC to form Recon Instruments, a company that produces technology to equip ski goggles with GPS and motion sensors to provide users with real-time information about performance, location, altitude and more.

The team’s technology took a major innovation award at the 2011 International Consumer Electronics Show – the world’s biggest consumer electronics trade show held annually in Las Vegas. They also raised millions in angel funding and are partnering with major goggle companies, including Uvex, Alpina and Briko, to produce “Recon-Ready” goggles for the 2011-2012 ski season.

What’s their next big hurdle? They’re currently working with NASA to adapt their technology for possible use in spacesuit helmets.

Read the full FT article here.