Insights at UBC Sauder

UBC Sauder’s Paul Cubbon receives prestigious 2020 3M National Teaching Fellowship

Posted 2020-02-10

Paul Cubbon, Assistant Dean, Innovation at the UBC Sauder School of Business, has been named a 2020 3M National Teaching Fellow. The award, jointly sponsored by 3M Canada and the Society for Teaching and Learning in Higher Education (STLHE), is the highest recognition of individual teaching excellence and educational leadership in Canada.

Cubbon joins nine other honourees from across Canada, including fellow UBC honouree Tiffany Potter from the Department of English, and will receive a lifetime membership in STLHE. Cubbon joins Darren Dahl (2013) and Peter Frost (1988) as the only three faculty members from UBC Sauder to have received this honour. 

“Paul has been the key driving force in the creation of a new university-wide curriculum for entrepreneurship education at UBC,” said Robert Helsley, Dean of the UBC Sauder School of Business. “This curriculum includes courses that support venture creation, and bring together the skills and perspectives of students in different disciplines— from science and engineering to the arts and business—for the purpose of starting new enterprises. Paul has made truly unique contributions of lasting value to our business school, UBC and more broadly across the region.”

Having recently assumed the role of Assistant Dean, Innovation, Cubbon already serves as the Leader and Academic Director of Creative Destruction Lab West, a seed-stage program for massively scalable, science and technology-based companies, and as the Leader of the Innovation & Entrepreneurship Group at UBC Sauder, in the undergraduate and graduate programs, teaching actively in both of these.

Cubbon is a multiple award-winning educator, both for innovative design of learning experiences, and consistent high quality and was awarded the UBC Sauder “Talking Stick” for pedagogical innovation. He engages in substantial team-teaching work, and collaboration across faculties to support effective learning in new venture start-ups and successful marketing of these, focusing on customer discovery and business model validation with STEM researchers.

Cubbon has consulted extensively to industry both in formal educational training, and privately. His industry background includes ten years at Unilever, including a pioneering role in the development of a global innovation system. Since 2000, Cubbon has committed himself to designing innovative and applied learning experiences in marketing communication, digital marketing and technology entrepreneurship. In recent years, he has expanded these venture start-up programs across campus, and beyond credit courses to support science researchers in finding product-market fit and venture creation.


About the 3M National Teaching Fellowship:

Established in 1986, the 3M National Teaching Fellowship is sponsored jointly by 3M Canada and the Society for Teaching and Learning in Higher Education (STLHE). The Fellowship is a remarkable example of private sector and not-for-profit educational cooperation and has earned an enviable national and international reputation. It is the only pan-Canadian, cross-disciplinary recognition of educational leadership and excellence in post-secondary teaching. The Fellowship recognizes university and college teachers who have demonstrated leadership in enhancing post-secondary teaching excellence locally, nationally, and often internationally; and superlative undergraduate teaching, sustained over several years. The 3M National Teaching Fellowship is unique. Fellows receive no tangible rewards, no money or research grants. Instead, they are given a lifetime membership in STLHE and a four-day study retreat together at the Château Montebello in November. They also join a vibrant and energetic Fellowship of over 320 dedicated and inspiring leaders and teachers who have helped shape university education in Canada for almost three decades.