This past weekend, January 9 to 12, a team of Sauder BComstudents placed first in the Manitoba International Marketing Competition (MIMC) – the largest undergraduate marketing competition in Canada.
Held at the Asper School of Business, MIMC tests multiple skill sets, from completing a marketing simulation to creating a strategy statement.
In its 31st year, the competition attracts business students from around the world and this year included teams from Canada, Ghana, China, Mexico and Belarus.
The Sauder team consisting of BCom students Joshua Tiong, Alice Guo, and Laura Wong met University of Alberta and Mexico’s Universidad Panamericana Campus Bonaterra - last year’s winner - in the finals. Each team was given a case and placed in isolation for three hours, before presenting their marketing plan to the entire delegation of the conference.
“It was an extremely competitive and high-pressure situation,” says Associate Professor Katherine White, the team's faculty adviser.
The team, coached by Sauder alumni Chad Embree and David Li, took home a $4,000 prize for the win.