Mini-MBA: Essential Business Skills

Benefits for you

• Get a solid grounding in the key components of business
• Recognize the connections between different functional areas 
• Look at the business from multiple angles, to reach more informed decisions 
• Deepen your experience through peer networking and collaboration
• Keep pace in today’s increasingly complex business environment
• Drive your career forward while delivering value to your organization on many levels

Benefits for your organization

• Ensure your company has the critical knowledge and skills it needs to succeed
• Build organizational power to spot opportunities and manage challenges
• Become more adept at cascading strategy through every business function
• Promote cooperation and action between various areas of the business
• Develop your company’s talent and succession pipeline 

Strategy

• Environmental scanning and market assessment
• Sources of competitive advantage and barriers to entry
• Building effective value propositions
• Contemporary models of strategic planning

Finance and Accounting

• Key financial/accounting principles and tools 
• The effect of transactions on the company’s financial position 
• The budgetary cycle and financial controls
• Time value of money: creating support for business decisions

Operations

• Core principles of high-performing processes 
• The role of operational building blocks (capacity, inventory etc.) 
• Integrating operations with other functional areas 
• Creating an effective operational strategy 

Strategic HR 

• Fundamental principles
• Utilizing HR to integrate business strategy
• Driving results by managing performance and building high-level partnership skills
• Leading people through change 

Marketing

• Understanding customers (businesses and end consumers)
• Market segmentation, targeting and positioning
• Making product, place, price and promotion decisions
• Digital and social marketing strategy 

Special features

This program blends interactive, instructor-led live sessions with engaging self-paced learning opportunities—enabling you to bring fresh insights to your work, while you work.