Demystifying Digital Analytics

Leverage collected data to make informed business decisions

Digital analytics has evolved from simply tracking website traffic and page views, to understanding online behaviour and using this data to make informed business decisions. It’s time to view your organization’s digital assets as a critical profit-generating business channel, as opposed to a marketing expense.

In this self-directed online program, you will learn how data analytics can provide an accurate, real-time picture of your online and digital business initiatives. Leverage online intelligence to make better data-driven decisions, respond faster in rapidly changing conditions, and optimize your digital ecosystem.

Please note: This on-demand program does not qualify as an elective for UBC Sauder Executive Education Certificates.

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Develop your business knowledge with a UBC Sauder certificate, available in seven specialized areas of business.

Tailored learning solutions for organizations

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