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Align content with organizational objectives to drive customer engagement

Delivered online on-demand

Today’s consumers are accustomed to a wide range of choice and control over how they interact with brands. This requires marketers to rethink how their content marketing strategy aligns with the company’s business objectives, and how to target the content in order to deliver value and an ideal customer experience.

In this 100% self-directed online program, you will define your organization’s brand “why”—the content strategy vision that enables you to create authentic content for your target audiences. Articulate your organization’s purpose, and develop a cohesive content marketing strategy that drives value for your brand. Connect content with customers to inspire their active engagement.

Please note: This on-demand program does not qualify as an elective for UBC Sauder Executive Education Certificates.

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