Our speakers in this session include:
H. J. Zoffer Chair in Sustainability and Ethics
University of Pittsburgh
It Pays to Purpose(Check out CB’s highly acclaimed recent book here)
The notion of a corporate purpose, or a company’s reason for existing, has been ascendant in the business world since the start of this century. At the heart of this purpose imperative among businesses today is their urgent desire – and need – to be more sustainable in a world buffeted by increasingly palpable social and environmental upheavals. A corporate purpose is seen as a precondition for effective sustainability as many companies continue to struggle to be truly sustainable.
This talk will unveil a purpose-driven pathway that will enable companies to integrate environmental and social concerns into all their business decisions. Using real world data, I shall show that a transition to a more sustainable business model, via the “sustainability ownership experience,” is a sure-fire way to ignite a key stakeholder, our employees, and provide more meaning to their jobs thereby boosting employee engagement.
Vice President, Global Sustainability and Social Impact
Impact for a Healthy Thriving World
Everyone is doing it and even more are talking about it. How do large companies carve out a unique space to create meaningful impact? Esther Speck will discuss how lululemon takes a holistic view of impact encompassing environmental, social, and ethical considerations ensuring meaningful change in the communities where they live and work. She will highlight examples that bring to life their commitment and will discuss how embedding impact not only meets the companies environmental goals, but also its business goals helping embed lululemon's purpose across the business and all stakeholders.
Professor of Psychology and Director of Engendering Success in STEM,
University of British Columbia
Why Bias Interventions (Need Not) Fail
There is considerable debate about the efficacy of diversity training initiatives, with concerns that they are not only ineffective in creating more inclusive workplaces but can in some instances even backfire. In this talk, I will highlight some of the common pitfalls of diversity trainings as typically practiced. I’ll also argue that if trainings are grounded in theory, and appreciate that cultures not just individuals need to change, they might be more successful. I’ll present a new typology of what bias is and how it unfolds as a process. Summarizing results from various lab and field studies, I’ll argue that interventionists can achieve greater success by targeting their training efforts to the type of bias that exists in their organization, and addressing the social norms that can justify biased behavior.
President and Chief Executive Officer
From Maximizing Profit to Maximizing Impact: The Changing Paradigm
As President and Chief Executive Officer of Vancity, Canada's largest community credit union, Christine believes that banking plays a vital role in developing a healthy society - building the well-being of people and, at the same time, ensuring the long-term sustainability of the communities in which they live and work.
For decades, business students were taught that business success was all about maximizing profit. But new entrepreneurs are increasingly rebelling against this dogma by starting businesses that are profitable, but whose success is measured by the impact they are having on people and the planet. And between the COVID pandemic and the climate crisis, this mindset is filtering up into larger and more established businesses. In this talk I will discuss what this paradigm shift means for the work of building a clean and fair economy, and how Vancity – whose business model has for decades had a triple focus on people, planet, and profit – and other leaders are helping to facilitate it.
Carol Anne Hilton
Chief Executive Officer
Indigenomics- Radical Inclusion and the Growth of the Indigenous Economy.(Check out Carol Anne’s recent book here)
Carol Anne Hilton, MBA is the CEO and founder of the Indigenomics Institute and the Global Center of Indigenomics. This presentation will introduce the concept of Indigenomics, the historical context of Indigenous economic exclusion and present the trajectory of Indigenous economic growth and inclusion.
Associate Professor Department of Organizational Behavior
You Have More Influence Than You Think
The popularity of books and articles teaching us how to have influence, confidence, and poise suggests that we are hopelessly underconfident. That we think we need some magic something if we want to make an impact. But is this really the case? In this talk, Vanessa Bohns will make the case that it’s not about the influence we don’t have, but about the influence that we don’t realize we do have. Bohns will present research on the misperceptions that make us feel as if we have little impact, when in fact people see us, listen to us, and agree to do things for us more often than we realize— for better and worse. The upshot of this research is that in our search for ways to gain influence, we fail to recognize the influence we have already. That lack of awareness can cause us to miss opportunities for positive influence, or, to be careless with the influence we do wield.