Dr. Kate White (she/her) holds a Professorship in Consumer Insights, Prosocial Consumption, and Sustainability at the UBC Sauder School of Business. She is also the Senior Associate Dean of Equity, Diversity, and Inclusion and the Academic Director of the Peter P. Dhillon Centre for Business Ethics.
Kate’s research focuses on how to encourage ethical, prosocial, and sustainable consumer behaviours. Kate was honored as one of the top 5 Marketing Researchers in the world by the American Marketing Association and was recently given a Canada Clean 50 Award for thought leadership in the domain of sustainability and the American Marketing Association’s Award for Responsible Research in Marketing. Kate currently serves as Associate Editor for the Journal of Marketing Research and is on the editorial review boards of the Journal of Consumer Research, the Journal of Marketing, and the Journal of Consumer Psychology.
Kate has collaborated on various sustainable behaviour-change projects with organizations such as The City of Calgary, Starbucks, Proctor and Gamble, The Share, Reuse, Repair Initiative, TransLink, My Sustainable Canada, and BC Hydro.