Events at UBC Sauder

In Conversation with Belinda Wong, Chairman and CEO of Starbucks China


The UBC Sauder School of Business is thrilled to present Dean Robert Helsley in Conversation with Belinda Wong (BCom, 1992), Chairman and CEO of Starbucks China. Join fellow UBC Sauder alumni in Shanghai for this Q&A style event, with one of the most prominent business women in Asia. 

Belinda Wong oversees Starbucks overall business in China, where a new Starbucks store opens at an unprecedented rate of every 15 hours. Since 2011, Belinda and her leadership team has successfully redefined critical facets of the mainland China business, including vision, growth strategy, people and brand development, and led a talented team of 55,000 partners (employees) to increase the size and scale of the business fivefold.



Belinda Wong (BCom ’92)

Chairman and CEO, Starbucks China

Belinda Wong oversees Starbucks overall business in China, including driving Retail business growth through leading and strengthening the third-place (store) experience, and pioneering the next wave of digital innovations for the Digital Ventures business. She focuses on driving long-term sustainable growth including people and leadership development, identifying new business partnerships and unlocking high-growth streams for the company.

She also led the 2018 acquisition of the remaining 50% share of Starbucks East China business, valued at approximately $1.3 billion in cash considerations, the largest single acquisition in company history. Starbucks currently operates more than 4,000 stores in over 160 Chinese cities and is well-positioned to capture China’s enormous growth opportunities to open 6,000 stores in 230 cities by the end of its financial year 2022. 

With more than 19 years of experience building the Starbucks brand across the Greater China and Asia Pacific regions, Belinda joined Starbucks China from her role as general manager of Starbucks Hong Kong. Prior to that, she held leadership positions across a variety of business units and geographies, including marketing director for the Asia Pacific region and managing director of Starbucks Coffee Singapore where she successfully turned around the market with her leadership team. Belinda joined Starbucks from McDonald’s China Development Company in January 2000. 

Belinda holds a Bachelor of Commerce degree with a major in finance from the University of British Columbia (UBC) in Vancouver, Canada, and currently serves as a member on the Faculty Advisory Board for UBC’s Sauder School of Business. She also serves as an INED for Hysan Development Company (0014.HK). Belinda was named to Fortune magazine’s Most Powerful Women in Business (International) List 2019 and continues to be recognized as one of China’s most influential woman business leader by Forbes China and Fortune China. She is also a fellow of the Aspen Institute China Fellowship Program and a member of the Aspen Global Leadership Network. In September 2016, Belinda was among 50 recipients to receive the Magnolia Silver Award by the Shanghai Municipal Government in appreciation for her outstanding contributions and support to Shanghai’s development, and was listed as among the 50 people shaping the future of the U.S. - China relationship by Foreign Policy.