Experience your commerce program

Disruptive Innovation: How to Identify & Defend Against Disruption

This session will explain the underlying market forces that explain how disruptive innovations put market leaders out of business. Professor Silk will discuss the early-stage mistakes that cause firms to dismiss disruptive innovations, and explain strategies that managers use to identify, prepare, and defend against disruption.

Dr Tim Silk

Tim Silk

Professor Silk specializes in brand management and new product development and works with organizations to identify market opportunities and bring new products to market. He is an award-winning teacher and researcher and has served as an advisor to organizations such as the Chinese Academy of Sciences, the Industrial and Commercial Bank of China, L’Oréal, and Visa. His research has been published in the premier marketing journals and featured in news media such as CBS News, Fortune Magazine, and U.S. News & World Report. He is passionate about bringing innovations to market and his students have formed successful companies in wearable technology, hardware, software, online retailing and financial services.

About the lecture format

This lecture will give you a glimpse of what you can look forward to as a student at UBC Sauder.

Delivered live, online. We will be using Zoom, a secure, free and easy-to-use web application. The sample lecture will be recorded, and posted for viewing after the session.

At UBC Sauder, the classroom is a dynamic learning environment. All of our online lectures will include interactive elements. Please come ready to participate - but don’t worry, there’s no pre-readings to complete!

If you require an accessibility-related measure, please contact

Register online

Although the lecture is free, registration is required. The same lecture will be delivered multiple times to accommodate different time zones, so please only register for one time slot.

Registration for each lecture will be capped at 65 participants. After you register, we will email you a confirmation and instructions on how to join the lecture.


Available sessions

Jul 15, 2020

Jul 15, 2020