Have you ever had the dispiriting experience of trying to find a pair of reading glasses on a carousel at your local super-pharmacy? Searching through finger-smudged lenses and flimsy frames you finally find a pair you can live with and … it’s not the right strength!
Robin Peterson feels your pain and has a solution. A UBC Sauder BCom grad – where she learned the value of life-long learning – Robin is the brains behind chic online reading glasses (or “readers”) company, Seymour + Smith.
For an affordable $65 USD, you can choose one of four West Coast-inspired styles. Better yet – order several, as many of her customers do. The common practice of purchasing multiple pairs of readers was one of the market behaviors that indicated to Robin that they were a potentially profitable product. As was the fact that the 40+ demographic now finding themselves in need of readers aren’t happy to settle for the “granny” styles typically offered.
A veteran sales and marketing professional in the fashion accessories industry Robin had a deep understanding of how to successfully market and sell. As well, as a life-long learner she had paid close attention to the designers, manufacturers, and artisans she worked with. As a result, she also knew what was required to ensure a high-quality, affordable, and sophisticated product.
Returning to her native British Columbia after many years in Los Angeles and a stretch in Vancouver’s Tesla dealership, Robin was ready to start her own business. Her professional experience, intuition, and research led her to the idea and Seymour + Smith was born.
Robin runs the company herself, sourcing the readers overseas but selling them largely to US-based customers, strategically targeting social media influencers to spread the word (including style icon Maye Musk – yes, Elon’s mum!). She is currently working on various ideas to expand her line (like the feasibility of gender-specific models) and is very keen to grow her Canadian market.