BAMA 508 Marketing Research
The objective of this course is to help you recognize the role of systematic information gathering and analysis in making better business decisions. The course is designed primarily for the users of marketing research rather than producers of marketing research. Thus the emphasis is on the interpretation and the use of the results rather than mathematical derivations.
Instructor Biography - Yi Qian
Course Outline - Class of 2018 (updated December 9, 2016)
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