Marketing Communications

Planning and Designing Integrated Marketing Communications


Ann Stone

Almost all communications today are "marketing" communications. Research indicates that campaigns that are on a consistent strategy have a stronger impact on sales and other desirable outcomes.

This course is designed to help you think about, create, manage and evaluate an effective marketing communications program that integrates multiple communication channels. 

To get into the "full-immersion" mindset of the course, please complete the pre-work before coming to class.

Takeaways

  • Develop communication objectives based on sound techniques to ensure a complete branding strategy
  • Write brilliant, clear creative briefs to generate strong media plans and creative
  • Recognize what makes each communication vehicle good for some purposes and less good for others
  • Adapt your positioning to hit your segmentation and communication targets
  • Clearly and consistently communicate the benefits of your brands
  • Integrate electronic media with offline channels
 

Upcoming Offerings 

Canada BC Job Grant 

2018/2019 Course Calendar