Fundamentals of Digital Communications Strategy

Leverage your unique brand story through a comprehensive digital communications strategy. Gain a thorough overview of how to plan your digital communications for various platforms and channels - leveraging best practices from traditional brand management principles while utilizing effective strategies for sparking conversation and building online community. Identify and align your holistic communications strategy with specific priorities for your organization's digital ecosystem.

This course can be applied to the UBC Certificate in Digital Communications Strategy.

Course Format


This course is offered in-class in a highly interactive workshop format, which includes group discussions and skill-building activities. Our in-class courses are delivered over 2 days from 8:30am - 4:30pm each day, and held on-site at UBC Robson Square, downtown Vancouver.

Takeaways

  • Define what a digital communications strategy is and why it is important 
  • Describe a digital communications ecosystem and how brand, customer engagement, digital and non-digital channels, and content play a role in your overall strategy 
  • Evaluate the importance of digital channels 
  • Understand how a content strategy integrates with your overall strategy 
  • Outline the overall goals and metrics for success
 

UPCOMING OFFERINGS

UBC Staff Tuition Waivers