Essentials of Business Development

Build Strong Strategic Sales Processes
to Achieve Key Business Objectives

This course explores key sales strategies and techniques for better business results. Analyze your current business prospects and challenges. Apply proven methods to strengthen your business development processes. Improve your essential sales competencies by engaging in guided hands-on practice. Maximize your opportunities with new and existing customers, and accelerate your sales performance.


  • Enhance your ability to focus on and align with customer needs and concerns
  • Develop new business and expand business within your existing customer base
  • Intensify your investigation approach to think more broadly about your customer’s business—and help your customer do the same
  • Adapt your communication style to engage in deeper dialogues with customers
  • Leverage productivity strategies for working smarter while prospecting, conducting and closing business
  • Improve your commitment and closing approaches


Canada BC Job Grant 

2018/2019 Course Calendar