- Laying the groundwork: what is your “ask,” identifying decision makers at all levels, what do decision makers need to advance your case
- Developing the rationale: identifying Key Success Factors and Key Performance Indicators, strengthening the case with financial analysis tools, KPI tracking for ROI validation, internal and IT controls
- Drafting the case report: organizing materials, addressing your audience’s needs, defining goals and expected outcomes, designing specific action plans and tracking success, creating an effective Executive Summary
- Business case presentation: presentation methods and weaving a convincing story, persuading decision makers to support you
You will engage in one large scenario where you will build a business case to reflect your suggested path forward. You will also be provided with a business case template for course and career use.