Building Brand Power

Achieve Growth through Effective Branding Strategies

Powerful brands exhibit increased customer loyalty and higher profitability. This course provides a systematic approach for developing and maintaining effective brands. The concepts explored apply to all types of brands and to businesses both large and small: consumer goods, services, B2B brands, government social marketing programs, etc.


  • Understand how customers attach meaning to brands
  • Evaluate how customers perceive your brand
  • Improve the long-term health and profitability of your brand
  • Increase customer loyalty to your brand
  • Identify and capitalize on brand extension opportunities 
  • Revitalize neglected or underperforming brands
  • Prolong the life cycle of well performing or premier brands
  • Devise specific recommendations to strengthen your brand

Canada BC Job Grant 

2018/2019 Course Calendar