Big Data and Artificial Intelligence:
Strategic Assets for your Business

Demystify Big Data and its Strategic Value
for Your Organization

With the advent of big data, it is critical for business leaders to know how to sift through and interpret a dizzying (and ever-growing) volume of information. Recent research by McKinsey indicates that businesses that analyze their clients’ data obtain a return on investment that is 131% higher than that of competitors who have yet to take the big data plunge.

Offered by HEC Montréal, Executive Education, this dynamic course breaks big data and artificial intelligence (AI) down into bite-size chunks. Learn how to make the most of recent innovations without the need for budget-busting investments in new technology. Discover how to select and analyze data in a way that supports your company’s strategic approach and business model.


  • Demystify big data and understand the strategic impacts
  • Make the connection between various types of data and the repercussions on your business models
  • Determine how artificial intelligence is poised to transform business roles and functions
  • Understand how these new tools can help you move forward in achieving your business objectives
  • Explore how to navigate the sea of data and retrieve relevant information that will help you make good decisions without having to invest a massive amount of energy
  • Discover how to circumvent a lack of information when executing a strategy
  • Learn, with case studies, how to start using big data and analytics

Canada BC Job Grant 

2018/2019 Course Calendar