Our Faculty

The Sauder School of Business is recognized as one of Canada’s leading business schools and has offered the Marketing and Sales Management Diploma since the early 1950s. In addition to diploma studies, Sauder also offers Baccalaureate, Masters and Doctoral degrees in business as well as executive programs and workshops in all aspects of business. 

The Diploma Program is designed and taught by Sauder’s marketing faculty. The instructors are leading educators in marketing and sales management. These are the same instructors that teach in Sauder’s MBA and executive programs, having won numerous awards for their teaching and research. They are chosen for their ability to interpret and convey the application of the latest management concepts to practicing managers. Each instructor has extensive industry experience and is passionate about teaching. Courses are taught using the case-method approach in which students are exposed to real-world case studies and best practices. The learning is hands-on, applied, and industry-relevant. 

In addition to the principal instructors listed below (in alphabetical order), various guest speakers may be called upon to enhance the subject matter in the course.

Marketing and Sales Management Diploma faculty
Darren Dahl, BCom, PhD
BC Innovation Council Professorship in Sales and
Sales Management

Darren is the BC Innovation Council Professor of Sales and Sales Management at the Sauder School of Business and the Senior Associate Dean - Faculty and Research. He teaches courses in creativity, entrepreneurship, marketing research and strategic marketing analysis. His research on new product development and consumer behaviour has been presented at conferences internationally, and is published in important business journals. He has also consulted widely for organizations such as Procter & Gamble, General Electric, Lululemon Athletica, Xerox, Teekay Shipping and the Life Insurance Corporation of India.
Joey Hoegg
JoAndrea Hoegg, BA, BEd, PhD
Assistant Professor, Marketing Division

Joey teaches courses in consumer behavior and marketing research. Her research interests include how consumers are influenced by product and advertising design considerations and how brands can develop relationships with their customers. Joey’s research has been published in the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of Consumer Psychology. Prior to completing her PhD in marketing, Joey worked in marketing research and communications in San Diego, where she consulted for a variety of firms including non-profit organizations and internet start-ups.
Tim Silk
Tim Silk, BBA, PhD
Senior Instructor, Marketing Division

Tim teaches brand management, new product development in Sauder’s MBA and BCom programs. His research focuses on consumer behaviour in pricing and promotion contexts such as rebate promotions, gift card spending and loyalty reward programs. An award winning teacher, he has taught and consulted for organizations such as Bell, Best Buy, Brand Finance and Visa. He is considered a leading expert on rebate promotions and has helped shape consumer-friendly policies for the Competition Bureau of Canada, Federal Trade Commission, the U.S. Department of Energy and the U.S. Government Accountability Office. Formerly he was a marketing manager in the beverage industry and an account manager in the advertising industry.
Ann Sone Ann Stone, BA, MBA
Lecturer, Marketing Division

Ann specializes in Marketing Strategy, Branding, and Integrated Communications.  Prior to joining Sauder Ann held several senior corporate marketing positions, serving as Chief Marketing Officer for Papa Murphy’s Pizza, CMO for Church’s Chicken, VP of Marketing and Operations for Dairy Queen/Orange Julius, and VP of Channel Marketing for Coca-Cola.  Ann has also served as a member of the Board of Directors for Definition 6, a successful marketing services company based in Atlanta, GA.  A dynamic and thoughtful communicator, Ann has participated in many restaurant, marketing, and general business events as a keynote and workshop speaker.