Indigenous Business Education

What is Indigenous Business Education?

Ch’nook is committed to working collaboratively with diverse Indigenous communities and organizations as well as with individual students in rural and urban locations. Our Indigenous focus is inclusive of all Indigenous peoples in Canada – First Nations, Métis, and Inuit – as well as Indigenous peoples from other countries.

We believe that Indigenous identities, cultures, languages, values, ways of knowing and knowledge systems should be respected and integrated into business education.

Traditional Indigenous Values

Dr. Jo-ann Archibald, Associate Dean Indigenous Education, Faculty of Education, UBC and a co-founder, instilled within Ch’nook the need to incorporate Indigenous values into Indigenous business education. She stressed that values guide our lives, that our values are shaped by culture, by past and current experiences and by our interactions with others, and that Ch’nook should actively incorporate and promote Indigenous traditional values in context of business education studies.

Indigenous values have been passed down through the generations by listening to the stories told by Elders. Ch’nook identifies Indigenous values as the 4 Rs:

  1. Responsibility
  2. Respect
  3. Reciprocity
  4. Reverence