Specialization requirements

Year 3
COMM 362 Buyer Behaviour
COMM 363 Marketing Analysis
COMM 365 Market Research
Year 4
COMM 468 Marketing Applications
One of:
COMM 389
COMM 414
COMM 460
COMM 461
COMM 462
COMM 463
COMM 464
COMM 466
COMM 467
COMM 469
COMM 482
COMM 484

Public Relations
Social Media Strategy
Creativity in Business
Data Visualization and Business Analytics
Social and Non-profit Marketing
Business Development
Integrated Marketing Communication
Special Topics in Marketing
Digital Marketing
New Venture Design
Brand Management
International Marketing
New Product Development
Sustainability Marketing

Employment outlook and opportunities

All businesses must have a strategy and process for marketing their products or services. Marketing drives profits hence is one of the core functional areas in most companies.  A career in marketing allows you to work in a variety of industries and settings. In many consumer product and similar “marketing-driven” companies, senior management comes from the marketing function.

People enter marketing careers in different ways. Entry-level positions are available to individuals with business or liberal arts undergraduate degrees, or to those who have had sales experience. Analytical ability, communication skills, and creativity are key competencies for entry-level positions. For mid-level and higher marketing management positions in larger organizations, an MBA degree is quite valuable since most MBA programs provide coursework in strategic planning and organizational behaviour – both important to the marketing function.  For students interested in pursuing a communications-centric career track, there are graduate degree programs that focus on integrated marketing communications.

Skill set required to be successful in Marketing

  • Communication skills
  • Analytical skills
  • Creativity
  • Interpersonal skills
  • Ability to multi-task
  • Leadership skills
  • Ability to take initiative
  • Problem-solving skills
  • Working with cross-functional teams
  • Ability to integrate qualitative and quantitiative information