General Business Management

Specialization requirements

Years 3 & 4
Analysis courses
Six credits of course work in one of the following areas: Accounting, Business Technology Management, Entrepreneurship, Finance, Organizational Behaviour and Human Resources, Real Estate, or Transportation and Logistics
Year 4
One of:
COMM 497
COMM 498

New Enterprise Development
International Business Management
Two of:
COMM 491
COMM 492
COMM 497
COMM 498
Strategic Management
Management Simulation
New Enterprise Development
International Business Management

Employment outlook and opportunities

Business leaders increasingly recognize the value of generalists who are able to move within organizations as different needs and opportunities arise. This specialization was designed to meet the needs of the business community and for students who prefer a more general business education.

General Business Management demands a general understanding of business including: marketing, sales, accounting, human resources, finance and logistics, coupled with a strong ability to lead teams, motivate employees, generate revenue and cut costs. As a result, students who graduate from this program are able to readily adapt to a variety of business situations.

Skill set required to be successful in General Business Management

  • Analytical skills
  • Managerial skills
  • Working with cross-functional teams
  • Problem-solving skills
  • Leadership skills
  • Communication skills
  • Ability to multi-task
  • Creative problem-solving
  • Project management skills
  • Technical savvy
  • Ability to take initiative