A recent study from the UBC Sauder School of Business found that sleepier consumers reach for more variety at their local stores to help them stay awake, including those impacted by loss of sleep due to Daylight Savings Time.
A new study from the UBC Sauder School of Business suggests that brands wanting to build the most effective and long-lasting relationships within online communities need to select labels that make users feel connected.
UBC Sauder Professor Katherine White has been recognized as one of the top researchers at the University of British Columbia, earning a 2018 UBC Killam Research Prize in the Arts & Humanities category.
This week, UBC launched a campaign to extend SkyTrain all the way to its campus. According to Associate Professor & Chair, Strategy and Business Economics Division, Werner Antweiler, extending SkyTrain all the way to UBC—8.6km of track—makes good economic sense. The $3.3-3.8 billion investment will pay off in multiple ways right from the start, and the benefits will bring long-term economic growth and urban development.
In todays marketplace, eco-friendly product options can prove to be a tough sell, often because consumers have negative perceptions about sustainable products — they are seen as being more expensive, less effective, or less attractive. According to a new study from the UBC Sauder School of Business, however, those reasons could run even deeper — and may even depend on how consumers think.