New research from the UBC Sauder School of Business shows that consumers’ self-esteem is a major factor when marketers employ envy to sell.
In its first submission, UBC Sauder’s Executive Education custom program – which involves tailor-made courses for corporate customers – was included in the Financial Times annual survey, ranking 24th in North America.
New UBC Sauder research has uncovered how low-cost carriers compete with big players in the fiercely competitive airline travel market.
Challenges and differences in opinion are inevitable when working in a team. But new research from the UBC Sauder School of Business has found that some of these conflicts can be reduced – or even avoided – through team mindfulness.
In this Q&A, Werner Antweiler, an associate professor at the UBC Sauder School of Business, sheds light on the evolution of speed enforcement in B.C. and how how improved enforcement can help ICBC save money on insurance claims.
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