The success of a business today is dependent on its leaders being aware of their social impact, evaluating the place of business in society, and looking beyond profit margins to incorporate these values into the corporate culture.

The triple bottom line—people, planet, profit—has become the norm in today’s business world, and aspiring leaders need to be prepared to deliver against each of them. With the launch of its new strategic plan, the UBC Sauder School of Business aims to provide graduates with the training to grow into these roles.

New research from the UBC Sauder School of Business has found that negative political advertising is effective, especially if it’s coming directly from a candidate or their campaign. In this Q&A, Yanwen Wang, study co-author and assistant professor at UBC Sauder, explains how the study—the first of its kind—was carried out and why the findings are important.

SSE-Kenya is welcoming applications for next year’s trip. In June 2019, around 20 students from UBC Sauder School of Business will lead a four-week business skills training course in Nairobi, Kenya, for underprivileged youth and young adults.

Times Higher Education World University Rankings has ranked UBC’s Business & Economics programs first in Canada, and 25th worldwide.