UBC Sauder Professor Katherine White has been recognized as one of the top researchers at the University of British Columbia, earning a 2018 UBC Killam Research Prize in the Arts & Humanities category.
White, who holds the Professorship in Consumer Insights, Prosocial Consumption, and Sustainability and is the Academic Director of the Peter P. Dhillon Centre for Business Ethics, performs research in the areas of social influence, social marketing, sustainability, prosocial consumption and corporate social responsibility.
Her recently published research includes a study into how a consumer thinks can predict their reaction to eco-friendly products, as well as a study looking at when public recognition for charitable giving can backfire.
Winners were selected by UBC’s Faculty Research Award Committee, which spans arts and humanities, business, applied science, science, and medicine. White was selected for her outstanding research and scholarly contributions.
Each spring, the Office of the Vice-President Research & Innovation hosts an awards reception to recognize outstanding UBC researchers. This year the reception will be held on April 10, 2019 at the Jack Poole Hall of the Robert H. Lee Alumni Centre.