The UBC Sauder Dhillon Centre for Business Ethics is pleased to host a research talk, “How to Change Sustainable Consumer Behaviours for Good”, by Dr. Katherine White on February 5, 2019.

Consumer behaviour plays a pivotal role in the impact that human beings are having on our planet. Many of the greatest challenges that we face as a species are linked to our decisions regarding whether to consume, what to consume, how to consume, and how much to consume. In this talk, Professor Kate White will highlight five key ways in which consumers can be encouraged to be more sustainable by drawing on what marketing, psychology, and economics have to say about encouraging pro-environmental actions. The five routes to encouraging sustainable consumer behavior change are represented by the acronym SHIFT—people are more inclined to engage in pro-environmental behaviors when the message or context leverages the following psychological factors: Social influence, Habit, Individual self, Feelings and cognition, and Tangibility. Kate will use the framework to outline ways to decrease consumption, promote the choice of more sustainable options, encourage more efficient use of products and resources, and foster the disposal of products in ways that are more sustainable.

Dr. White is a UBC Sauder Professor of Marketing and Behavioural Science and the Academic Director of the Peter P. Dhillon Centre for Business Ethics.

Tuesday, February 5, 2019<
2:00-3:00 pm

Henry Angus Building, Room 967
UBC Sauder School of Business
2053 Main Mall, Vancouver