From grocery store layouts to website design, choice architecture shapes the choices we make every day.

Gain empowerment as a consumer and understand how choices are influenced by governments, businesses, and more. Increase your understanding of how consumers are pushed to make certain decisions through choice architecture, and what that means for you. 

Join Darren Dahl, Senior Associate Dean of Robert H. Lee Graduate School, as he speaks about behavioural economics and choice architecture. Dean Robert Helsley will also be joining the evening reception to provide school updates.

After the talk, you'll have the chance to network with UBC Sauder faculty, MBA students, and fellow alumni.

Current MBA students visiting Hong Kong for the Global Immersion Experience (GIE) will be joining. GIE is a unique component of UBC's MBA program where the students have the opportunity to spend two weeks abroad consulting on business problems. 

Tuesday, February 19, 2019
7:30 p.m. - 9:30 p.m.

R One Space - Causeway Bay
26/F, Sino Plaza, 255-257 Gloucester Rd
Causeway Bay, Hong Kong - map


If you have any questions about the event, please email Amy Li, Alumni Event and Projects Specialist.


Darren Dahl, Senior Associate Dean of Robert H. Lee Graduate School

Darren Dahl is the Senior Associate Dean – Faculty, Director of the Robert H. Lee Graduate School, and the B.C Council Innovation Professor at the University of British Columbia. His current research interests are in the areas of new product design and development, creativity, consumer product adoption, the role of social influence in consumer behavior, and understanding the role of self-conscious emotions in consumption.

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His research has been presented at numerous national and international conferences, and published in various texts and such journals as the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Management Science, and Journal of Consumer Psychology. He currently is an associate editor of the Journal of Marketing Research and is the past editor-in-chief of the Journal of Consumer Research. He serves on the editorial board of the Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, and the International Journal of Research in Marketing. Professor Dahl teaches courses in Creativity and Strategic Analysis at the undergraduate, MBA, and executive education levels. He has won awards for both his research (e.g., Killam Research Prize) and his teaching (e.g., 3M Teaching Fellow, Economist Business Professor of the Year) efforts.

Before coming to UBC he held a faculty appointment at the University of Manitoba for four years. He also has been a visiting professor at Stanford (2009), Columbia University (2008), Hong Kong University of Science and Technology (in 1997 and in 2001) and the Thammasat University in Thailand (2005, 2006). He has been an invited speaker at numerous universities including Harvard, Chicago Graduate School of Business, Yale, University of Michigan, Wharton, Columbia, Cornell, NYU, University of Southern California, the London Business School, National University of Singapore, and at INSEAD in Fontainebleau, France. Before entering academia Dr. Dahl worked with Coopers & Lybrand chartered accountants in the areas of audit and insolvency. He has consulted and organized education programs for a number of non-profit and for-profit organizations such as Cathay Pacific, Procter & Gamble, Xerox, General Electric, YVR, Vancouver Public Health, Teekay Shipping, Hagensborg Foods, Lulu Lemon Athletica, Earls Restaurants, BCLC, Agent Provocateur, Daehong Advertising – Korea, and LIC India. Professor Dahl received his Ph.D. from the University of British Columbia.

Robert Helsley, Dean, Sauder School of Business, UBC

Dean Robert Helsley, UBC Sauder School of Business

Robert Helsley joined the UBC Sauder School of Business as Dean on July 1, 2012. A key figure in leading UBC Sauder to its current level of prominence, Helsley managed initiatives to significantly renew and expand the school’s academic staff and played a central role in the revitalization of the school’s teaching facilities on the UBC campus.

He completed an MA and PhD in Economics at Princeton University, and a BS in Economics and Mathematics at the University of Oregon. He has published widely in the areas of urban and public economics, real estate, and public policy.