Creativity is the key to navigating today's uncertain economic climate and fast-changing consumer preferences, and the need to create and nurture an innovative workplace has never been greater.

The UBC Sauder School of Business invites you to explore the power of creativity with Dr. Darren Dahl, Senior Associate Dean, Faculty, UBC Sauder School of Business. In this interactive session, Dr. Dahl will offer insights into the role creativity and innovation plays in business, how to develop a creative skill set in yourself and others, as well as how to unleash the power of innovation across your organization.

Speaker Darren Dahl is the Senior Associate Dean – Faculty, Director of the Robert H. Lee Graduate School, and the B.C. Council Innovation Professor at the University of British Columbia. His current research interests are in the areas of new product design and development, creativity, consumer product adoption, the role of social influence in consumer behavior, and understanding the role of self-conscious emotions in consumption.

His research has been presented at numerous national and international conferences, and published in various texts and such journals as the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Management Science, and Journal of Consumer Psychology. He currently is editor-in-chief of the Journal of Consumer Research and serves on the editorial board of the Journal of Marketing Research, Journal of Marketing, and the International Journal of Research in Marketing.

Professor Dahl teaches courses in Consumer Behavior, Marketing Research, and Strategic Marketing Analysis at the undergraduate, MBA, and executive education levels. He has won awards for both his research (e.g., Sauder School of Business Senior Research Award) and his teaching (e.g., 3M Teaching Fellow, Economist Business Professor of the Year) efforts.

He has consulted and organized education programs for a number of non-profit and for-profit organizations such as Cathay Pacific, Procter & Gamble, Xerox, General Electric, YVR, Vancouver Public Health, Teekay Shipping, Hagensborg Foods, Lulu Lemon Athletica, Earls Restaurants, BCLC, Agent Provocateur, Daehong Advertising – Korea, and LIC India. Professor Dahl received his Ph.D. from the University of British Columbia.

Wednesday, July 20, 2016
6:00 p.m. – 8:30 p.m.

Conrad Hong Kong Hotel
Level 7, Chatham Room
One Pacific Place
88 Queensway
Admiralty, Hong Kong - map

6:00 p.m. - Registration
6:30 p.m. - Keynote
7:30 p.m. - Cocktail Reception
8:30 p.m. - Program Ends

Registration for this event is now closed.

For any questions regarding this event please contact Jessica Chan, Alumni Engagement Manager, at