April 5, 2013: Pollay Prize Marketing Lecture:
"Why we eat more than we think. From mindless eating to mindlessly eating better"

Tagged: Events, Research, Awards

DATE: April 5, 2013

TIME: 3:30-5pm

LOCATION: David Lam Amphitheatre (DL 125), Sauder School of Business, University of British Columbia, 2053 Main Mall

SPEAKER: The recipient of the 2013 Pollay Prize, Professor Brian Wansink is the John S Dyson Endowed Chair at the Dyson School of Applied Economics and Management at Cornell University.

MORE INFORMATION: Download more event information (PDF, 500KB).


Meet the “Sherlock Holmes of Food”

Professor Brian Wansink, the John S Dyson Endowed Chair at the Dyson School of Applied Economics and Management at Cornell University, has made a series of breakthroughs into how our food patterns are formed and are maintained, especially in regard to how surroundings affect our consumption of food. 

2013 Pollay Prize recipient Wansink’s award-winning academic research on eating behaviour, behavioural economics, and behaviour change have been published in the world’s top marketing, medical, and nutrition journals. 

Having been referred to as the “Sherlock Holmes of Food” and the “Wizard of Why,” Wansink and his Food and Brand Lab have been credited with improving the deeper scientific understanding of food eating and food shopping. His presentation will recount what his team has learnt from their extensive research on how environmental factors influence behaviour, such as the way a food is labeled, presented, stored, or served—biasing our eating habits and taste preferences. 

Wansink will also talk about how we can move from mindless eating to mindlessly eating well, and later about how we can improve eating habits to reduce public costs associated with overeating.