The stress of scheduling chemotherapy treatments has been substantially reduced by a new technology created and implemented by a team of researchers from the Sauder School of Business at the University of British Columbia and the BC Cancer Agency.
Buying a new car, camera or computer? New research by Assistant Professor JoAndrea Hoegg shows that seeking advice from experts to choose between models of merchandise might not always be a good idea.
Sauder School of Business Pollay Prize winner says aggressive marketing of debt consolidation could cause some to continue or intensify risky financial behaviour.
Marketing strategies are sometimes seen as the smoke and mirrors used by businesses to leverage the most money possible out of consumers. At Sauder, professors often look at the relationship between marketers and the buying public from the consumers’ perspective to understand its effects and possible abuses. On March 7 at UBC Robson Square, as a part of UBC’s Celebrate Research Week, three members of Sauder’s marketing division will present research that can be used to empower consumers.
Sauder associate professor Garland Chow is a member of a research network that has been awarded a $5-million grant from the Natural Sciences and Engineering Research Council of Canada (NSERC) and an additional $3-million from industry partners towards a large-scale research program that will transform the way Canadians drive.