New research from the UBC Sauder School of Business has found that negative political advertising is effective, especially if it’s coming directly from a candidate or their campaign. In this Q&A, Yanwen Wang, study co-author and assistant professor at UBC Sauder, explains how the study—the first of its kind—was carried out and why the findings are important.
In the fourth of this series of Q&As of UBC Sauder’s new full-time lecturers, tenured and tenure-track faculty, we introduce you to Sima Sajjadiani, Assistant Professor, Organizational Behaviour and Human Resources Division, UBC Sauder School of Business.
In the third of this series of new full-time lecturers, tenured and tenure-track faculty Q&As for 2018, we introduce you to Scott Orr, Assistant Professor, Strategy & Business Economics Division, UBC Sauder School of Business.
New research from the UBC Sauder School of Business has quantified the security levels of more than 1,200 Pan-Asian companies in order to determine whether increased awareness of one’s security levels leads to improved defense levels against cybercrime.
Beware of “personalized” product recommendations on your favourite e-commerce sites, because there is the potential they could be used by retailers in deceptive ways.