In todays marketplace, eco-friendly product options can prove to be a tough sell, often because consumers have negative perceptions about sustainable products — they are seen as being more expensive, less effective, or less attractive. According to a new study from the UBC Sauder School of Business, however, those reasons could run even deeper — and may even depend on how consumers think.
According to a new study from the UBC Sauder School of Business, increasing the size of women’s washrooms and adding unisex washroom options can contribute to increased gender equity, customer satisfaction and sales volume in business facilities.
In this Q&A, we talk to Dr. Chris Rowell, a lecturer in Organizational Behavior at the Sauder School of Business, who is currently researching the emergence of the global blockchain field, and discuss an interesting phenomenon his work in the field has identified: the regulatory “trilemma” faced by companies that want to raise funds via initial coin offerings (ICOs).
New research from UBC Sauder School of Business Associate Professor Thomas Davidoff could help combat Vancouver’s housing affordability problem. In this Q&A, Davidoff explains how the current property tax model in Vancouver contributes to unaffordability and economic inefficiency, and how his new model could help to solve these issues.
This year, UBC Sauder welcomed six new full-time lecturers, tenured and tenure-track faculty to the school. In the sixth of this series, we introduce you to Ken Kikkawa, Assistant Professor, Strategy & Business Economics Division, UBC Sauder School of Business.