Charles Weinberg

Charles Weinberg

ScB (Brown), MBA (Harvard), PhD (Columbia)
SMEV Presidents Professor in Marketing
Professor, Marketing and Behavioural Science Division

Contact Information

Office David Lam 515
Tel 604-822-8327

Research Interests

  • Marketing models and analytical techniques applied to marketing problems
  • Marketing in public and nonprofit organizations
  • Marketing strategy
  • Services

Selected Recent Publications

  • Kersti Krug and Charles B. Weinberg, "Mission • Money • Merit: Using the Portfolio Approach to Drive Nonprofit Performance," Foundations and Trends® in Marketing, Vol. 6: No 3-4 (2012), 151-326.  Click here to download the accompanying spreadsheet.
  • Zeng, X., Dasgupta, S., and Weinberg, C., “Effects of a ‘No Haggle’ Internet Channel on Marketing Strategies” (2016) International Journal of Research in Marketing 33(4), 907-923.
  • Van Dolen, W. and Weinberg, C., “Child Helplines: How Social Support and Controllability Influence Service Quality and Well-Being” (2017). Journal of Services Marketing (forthcoming)
  • Mehta, R., Demmers, J., van Dolen, W., and Weinberg, C., “When Red Means Go: The Non-Normative Effects of the Color Red,” (2017), Journal of Consumer Psychology. 27(1), 91-97)
  • Ho, J., Liang, Y., Weinberg, C. and Yan, J., “Uniform and Differential Pricing in the Movie Industry: An Empirical Analysis, “ (2018), Journal of Marketing Research (forthcoming)

Links and Other Information