Silk 2018

Tim Silk

BBA (Wilfrid Laurier), PhD (Florida)
Senior Instructor, Marketing and Behavioural Science Division

Contact Information

Office Henry Angus 569
Tel 604-822-8362

Research Interests

  • Consumer Judgement and Decision Making
  • Rebates
  • Frequency Reward Programs
  • Mental Accounting
  • Procrastination

Course Taught in 2018-2019

  • Brand Management (BCom & MBA)
  • New Product Development (BCom & MBA)
  • Marketing Analysis (BCom)
  • Marketing (MBA & IMBA)

Selected Recent Publications

  • Pechmann, C. and Silk, T.G. (2013), Policy and Research Related to Consumer Rebates: A Comprehensive Review. Journal of Public Policy & Marketing, 32 (2), 255-270. (authors contributed equally)
  • Cohen, Joel B., Julia Belyavsky, and Tim Silk (2008), "Using Visualization to Alter the Balance Between Desirability and Feasibility During Choice," Journal of Consumer Psychology, 18, 270-275.
  • Janiszewski, Chris, Tim Silk, and Alan D. J. Cooke (2003), "Different Scales for Different Frames: The Role of Subjective Scales and Experience in Explaining Attribute Framing Effects," Journal of Consumer Research, 30, 311-325 (lead article).

Links and other info