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Gene Moo Lee


 BS (Korea); MA (Texas); PhD (Texas)
 Faculty Member
 Assistant Professor, Accounting and Information Systems Division

Contact Information

Office Henry Angus 372
Tel (604) 827-4459
Email gene.lee@sauder.ubc.ca


 Research Interests
  • Topics: Big Data Analytics, Mobile Ecosystem, Social Media, E-commerce, Cybersecurity
  • Methodologies: Machine Learning, Network Analysis, Econometrics

 Courses Taught in 2018-2019
  • Introduction to Business Programming (BCom)
  • Business Analytics Programming (MBAN)
  • Research Seminar in Management Information Systems (PhD)

 Selected Recent Publications and Working Papers
  • “Enhancing Social Media Analysis with Visual Data Analytics: A Deep Learning Approach” (with Donghyuk Shin, Shu He, Andrew B. Whinston, Suleyman Cetintas, and Kuang-chih Lee), Minor Revision, MIS Quarterly.
  • “On the Spillover Effects of Online Product Reviews on Purchases: Evidence from Clickstream Data” (with Young Kwark, Paul A. Pavlou, Liangfei Qiu), Major Revision, Information Systems Research.
  • “Matching Mobile Applications for Cross Promotion” (with Shu He, Joowon Lee, and Andrew B. Whinston), Major Revision, Information Systems Research.
  • "Information Disclosure and Security Policy Design: A Large-Scale Randomized Experiment in Pan-Asia" (with Yun-Sik Choi, Shu He, Vincent Zhuang, Alvin C.M. Leung, and Andrew B. Whinston), Under Review.
  • “To Disconnect or Not: A Cybersecurity Game” (with Jin Hyuk Choi, Yun-Sik Choi, and Andrew B. Whinston), Working Paper.
  • "Does Deceptive Marketing Pay? The Evolution of Consumer Sentiment Surrounding a Pseudo-Product-Harm Crisis” (with Reo Song, Ho Kim, and Sungha Jang), Journal of Business Ethics, 2017.
  • "Toward a Better Measure of Business Proximity: Topic Modeling for Industry Intelligence” (with Zhan Shi and Andrew B. Whinston),  MIS Quarterly, 40(4) 1035-1056, 2016.
  • "How Would Information Disclosure Influence Organizations' Outbound Spam Volume? Evidence from a Field Experiment” (with Shu He, Sukjin Han, and Andrew B. Whinston), Journal of Cybersecurity, 2(1), 99-118, 2016.
  • "A Friend Like Me: Modeling Network Formation in a Location-Based Social Network” (with Liangfei Qiu and Andrew B. Whinston), Journal of Management Information Systems, 33(4), 1008-1033, 2016.

 Links and Other Information